Money Moves: Free Resources and Tips for Independent Beauty Pros

Running your own beauty business is empowering—but in today’s economic climate, it can also feel overwhelming. Whether you're looking to increase your income, tighten up your budgeting, or build long-term stability, these free financial resources can help you strengthen your business and take control of your finances. 

Wella’s Free Money-Making Class 

Wella Education understands that building a successful business starts with financial confidence. Their free class offers actionable strategies to help you: 

• Develop profitable pricing 
• Increase your revenue per appointment 
• Learn effective budgeting tips tailored for beauty professionals 

>> Enroll in Wella’s Money-Making Class 

Nina Tulio’s Salon Business Blog

Salon business coach Nina Tulio is a trusted resource for many of our Sola pros, offering practical, no-nonsense advice for salon owners and independent beauty professionals. Her blog features insights into both the personal and financial sides of running a business, with topics such as: 

• Budgeting for busy seasons 
• Streamlining expenses without sacrificing service quality 
• Planning for slower months or market shifts 

>> Read Nina Tulio’s Blog 

From Overwhelmed to Profitable: Free Webinar with Dawn Bradley 

Dawn Bradley, another salon business coach beloved by our community, shares tools to help you create a more balanced, profitable business—without burnout. Her free webinar, From Overwhelmed to Profitable, provides strategies for protecting your time, raising your prices with confidence, and focusing on clients who truly value your work. 

In this free masterclass, you'll learn how to: 

• Say no to clients who drain your energy and yes to those who light you up 
• Charge what you’re worth—without guilt or fear 
• Stop overworking and set healthy boundaries 
• Create space for respectful, high-value clients 
• Turn 20 minutes a month into an extra $18K a year 

>> Watch the free webinar 

Additional Small Business Resources 

If you're looking to strengthen your business foundation, there are helpful (and free) tools outside the beauty industry as well. 

• Small Business Administration (SBA) Learning Center: A library of free online courses and tools that guide small business owners through financial management, budgeting, and cash flow strategies >> SBA Learning Center 
• SCORE Mentoring and Workshops: One-on-one mentoring and webinars on topics like financial planning and business budgeting, led by experienced entrepreneurs >> Find a SCORE Workshop or find a mentor. 

Boost Your Bottom Line with Express and Add-On Services 

When budgets tighten, simple, high-value services can help you generate more income without adding stress to your schedule—or your clients’. According to Exploding Topics, demand for express beauty services has increased by 26% in 2025, as clients look for more affordable and time-efficient options. 

Add-ons and express services can be integrated into your existing menu with minimal effort. Consider offering: 

• Gloss or toning treatments 
• Scalp detox or conditioning masks 
• Dry styling or blowouts 
• Brow or lip waxes 
• Mini facials or targeted skincare treatments 
• Hand or foot hydration masks 
• Express polish changes 
• Brow tinting or lamination 
• Lash tinting or lifts 
• LED therapy or high-frequency spot treatments 

These quick services can help fill gaps in your schedule, build client loyalty, and create opportunities for increased income—without overextending yourself. 

You don’t have to navigate these uncertain times alone. With the right tools and support, you can build a successful and resilient beauty business. 

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